VIDEO CLIP

LIVE POINT OF SALE - Walls Cote d’Or Ice Cream

Goal: To drive sales and increase awareness of Carte d’Or’s different variants in Tesco stores around Southern and Central England.

Venue: A major roll-out, with two teams visiting 52 Tesco stores over a period of 3 weekends. We created a “humanbillboard” - two performers played a pair of female friends on an ice cream shopping spree, interacting with passing shoppers suggesting that they, too, might like to enhance their weekend with Carte d’Or.

The results: The campaign resulted in direct sales of over 3,500 tubs of Carte d’Or. Response from shoppers and Tesco staff was very positive, and the performers were successful in raising awareness of the brand and the different variants.

There was press coverage in both local and regional news papers, and BBC1 picked up on the innovative nature of the campaign, and it was covered on the Six o’clock news.