VIDEO CLIP

LIVE ON COLLEGE CAMPUS, TRADE SHOWS, SPORTS EVENTS – Mad Croc Energy Gum

Goal:  To launch new energy gum with 18 – 30 year old consumers in order to create brand awareness

Venues:

• Midnight Madness – tied up with the launch of the X Box 360
• Convenience Store Trade Show
• Wizard World Gaming Show
• College Football and basketball events
• Favorite local bars and restaurants
  

Creative Treatment

• Teams consisting of Hip Hop dancers and Drummers and scripted interactive samplers
• High energy, tailored, choreographed Mad Croc dance and theme song developed for campaign
  
  

Results:   

• 18000 samples distributed
• 25% convenience store owners at trade shows  ordered product for the first time
• Word of mouth - photographs of samplers, dancers and drummers appeared on blogs
• Write ups appeared in trade magazines
• Huge consumer participation at all venues