VIDEO CLIP

LIVE IN-CINEMA - Lucozade Energy Drink

Goal: The goal of the Reality Marketing campaign was to launch Lucozade Energy with 14-21 year old consumers.

Venue: Live In-Cinema; Live marketing event tied up with the launch of Spiderman 2

Scope: 10 teams x15 shows per day
x300 cinema-goers per movie x2 days

Reach:

• First contact: 90,000 consumers sampled
• Research indicated that word of mouth is 25% at 1:2; 25% at 1:4; 40% 1: 5 - 10

Result: Research reveals that a fter 4 weeks there was a total recall of 89%. Lucozade experienced 17% increase in sales after 2 weeks; 25% increase after 4 weeks.