VIDEO CLIP

LITTLEWOODS DEPARTMENTAL STORE
Littlewoods needed to replace their ‘stodgy’ image with a new ‘trendy, modern, hip’ branding

Goal: Use the uniqueness of the live medium to create word of mouth at community level

• Bring the new ranges out of the store and onto the street
• Tell people of the new, refurbished Littlewoods
• Drive people into store by encouraging the in-store competition entry
• Drive sales

Venue: Live In-Mall Campaign
Each store in each region supported by a sustained launch program - local radio, posters, door drops, in-store events, competitions.

• Fitting the target market of the store exactly, performers commanded the space in and around the store. Laden with handfuls of newly branded Littlewoods packets filled with their ‘purchases’, they ‘modeled’ their new purchases, asked people for their opinion and allow people to physically interact with the products on offer.

Result:

• Foot traffic figures showed a marked increase in overall numbers
• When the cast was used, significantly higher competition entries were recorded.
• Each store saw an average of 145% increase in sales.