VIDEO CLIP

GLOBAL SALES CONFERENCE - Coca Cola

The brief:

• To inform 1400 delegates about Coca Cola's optimal sales strategy into their delivery channels.
• Each Coca Cola delivery channel was recreated in different areas of the Conference complex. The 5 different sets employed high level performance which demonstrated in an entertaining and humorous manner, the appropriate methods for selling Coca Cola.

The Result:

• Delegate evaluation revealed that information on the sales process was conveyed and retained in a way that no other Coca Cola conference had been able to achieve.