VIDEO CLIP

5FM BOARDROOM THEATRE

Goal - 5FM the largest popular rock radio station in South Africa. Their advertising revenue was down. To get media buyers to buy more advertising we gave a boardroom presentation with a difference…… starting with a naked couple on the boardroom table. The audience was taken through the day of the typical 5FM couple.

Venue – The boardrooms of advertising agencies.

Scope – We visited 42 advertising agencies nationwide.

Result – Advertising on the station went up by 29%

• The ads were better placed for the demographic of the target market
• The campaign generated massive media interest
• It won a silver Loerie award