Comment US specializes in tailor-made live marketing and advertising campaigns. Operating since 1997 with offices in the US, UK and South Africa. Comment is a multi-million dollar market leader producing high-end, live communication solutions for a host of international blue chip clients.  

What is Live Face-to-Face Marketing?
Live, Face-to-Face Marketing and Advertising is the art of taking campaigns up close and personal using real people, in real situations, in real time to advertise brands and sell products. Trained performers interact with target audiences in places where they live, work and play, creating a live experience between the brand and the consumer. This memorable interaction cuts through the clutter of traditional media. The uniqueness of the experience creates word of mouth which increases the reach exponentially. This unusual medium always generates a high level of public and press interest.

Live engagement with consumers is the newest top tier strategy to connect with tightly targeted audiences in a culturally specific way.  And nobody does it better than Comment.

  • Over 3600 campaigns delivered for international Blue Chip clients

  • In 450 towns and cities around the world  

  • With phenomenal measurable results! (see case studies under video clips)

  Where does this happen?

  Face-to-face marketing campaigns are directed at
  targeted influencers in the places where they congregate:

  • Restaurants / Bars

  • Movie Theaters

  • Street Corners

  • Shopping Malls

  • Sports Events

  • Supermarkets

  • Hotels

  • Point of Sale

  • Airports

  • Airplanes

  • Trade Shows

  • Conferences (Within and between companies)

  • Boardrooms (Live pitch, live AGM’S)

  Why use Live Marketing?

  • Reaches a highly targeted audience

  • Is scripted to be culturally relevant

  • Provides immediate quantifiable results

  • Provides excellent cost per effective contact
     -     Overall reach extends well beyond the actual event through ongoing word-of-mouth

  • Offers extremely high quality message take-out
     - Research has shown that a Live Marketing presentation has 100% twenty-four hour spontaneous recall (as opposed to 2% for TV)  
         - Market     research designed to quantify word 
    of mouth reveals that a typical individual 
    shares this with 5 - 10 other people

  • Forms the basis for a major PR campaign

  • Forms the basis for viral web marketing campaign

  • Incorporates event footage for use in TV 
    advertising campaigns

  • Differentiates brand from competitors

How our clients use live marketing  

1.   Business to Consumer     - live marketing and advertising

2.   Business to Business       - pitches, storyboards brought to life

3.   Social Awareness             -  Diversity, Aids, Obesity, Drinking, Speeding, Battered Wives and many others

4.   Internal Communications - from leadership to employees, local and global

5.   Conferences                      - sales meetings, offsite meetings, celebrations

6.   Branding, Strategizing and Demographics  - enacting concepts to breathe life into the words  

  What do we do?

We provide a specialist service which includes:

  • Creating, developing and presenting concepts

  • Writing scripts designed for impact, brevity and message clarity

  • Casting, rehearsing and directing multiple teams of performs for campaigns

  • Sourcing appropriate props and costumes for the campaign

  • Producing and stage managing each performance on-site

  • Face-to-face distribution activity (if required)

  • Providing end of project analysis, research and feedback  

   How we do this:

  • Offer credentials presentation to client

  • Take a written brief

  • Research:
    - Understand brand DNA
    - Demographics
    - Review previous above/below the line marketing

  • Brainstorm and conceptualize appropriate creative concept(s)

  • Present concepts to client; refine

  • Quote concept(s) accordingly

  • Client concept and budget sign-off

  • Development begins on receipt of 1st 50% of budget

  • Production

  • Final report and receipt of 2nd 50% of budget

  • Program evaluation meeting with client  

 

 

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